Jordan rings in the Chinese New Year with a limited colorway of the AJ 2011. 2011 is the Year of the Rabbit within the Chinese Zodiac calendar, and it has particular significance to Jordan. Those born under the “Rabbit” sign are articulate, talented and ambitious. They are admired and trusted. Michael Jordan himself was born in the Year of the Rabbit and embodies these qualities to a tee. Traditional Chinese New Year gifts often come in a red and gold envelope or packet. Taking a nod from this, the Year of the Rabbit AJ 2011 comes in a red and gold box that leaves no detail overlooked. The entire front box graphic is made up of Chinese New Year elements that have been modified with subtle Jordan touches. The border contains stylized cherry blossom petals that are constructed out of the word “air”, and the inner border contains a repeating “23” pattern. Four Chinese characters on the box can be roughly translated to mean “say goodbye to the past and welcome the future”.
